McNicol Williams Management and Marketing Services is a management and marketing consulting firm established in July 1985, and incorporated in April 1987. The company is incorporated as Hallmark Crest Pty Ltd trading as McNicol Williams.
The company specialises in management consulting and business development. There is a clear focus on strategic management, financial modelling and analysis, supported with strategic marketing, market research, community consultation, and business planning. Its clients have included assignments for Commonwealth, State and Local Governments, and trans-national companies. It is a listed advisor with the Small Business Victoria Business Referral Service.